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That decision caused an uproar over the ad itself, the sponsor (the conservative organization Focus on the Family), and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind.But after CBS on Friday rejected a potentially controversial ad from Man Crunch, a Toronto-based gay dating site, it opened itself up for criticism – which came fast and furious.“This ad has the potential to offend viewers,” CBS wrote to Go -----Follow us on Twitter.Here's the ad for the gay dating site Mancrunch that's under consideration for the Super Bowl. “The network's rejection of it merely highlights the obvious: that CBS had already decided where its ethical priorities lay when they accepted the commercial from Focus on the Family last week.
I agreed with that decision considering the audience.
A Man spokesperson said the company had offered to pay for the .6 million ad slot up front.
CBS tells Entertainment Weekly the network has no record of such an offer.
The so-called “man-kiss ad” shows two football fans touching hands over a bowl of potato chips, which then leads, as the ad implies, to a make-out session."CBS has a problem when they do something like this at the same time as they allow an anti-gay group like Focus on the Family to place ads during the Super Bowl,” says Jarrett Barrios, president of the Gay & Lesbian Alliance Against Defamation (GLAAD.) “This network should come clean to the public about what's going on because this seems to be a homophobic double standard."Pop culture expert Robert Thompson at Syracuse University agrees that CBS has opened itself up for criticism by accepting advocacy ads.
But the network is also right, he says, when pointing out there’s a key difference between an advocacy ad from Focus on the Family and a commercial ad by Man Crunch.